The London based start-up came to us with a name, but needed assistance creating a brand identity to launch their business.
The new brand had to be eye-catching to stand out from all its competitors, but refined and sophisticated, to reflect the company’s French heritage and their premium health and beauty products that it offers.
The brand identity combines an elegant font with a simple yet sophisticated graphic, enhancing the nature and quality of Essential’s products.
The new brand ID was incorporated across marketing material, stationary POS and packaging.
Categories: Branding | Packaging